IN CELEBRATING its 50th anniversary, UDA Holdings Bhd (UDA) is sharing the joy of reaching the milestone with 700 underprivileged students through its “Back to School 2021” programme.
The property development and asset management company’s corporate social responsibility (CSR) event was held at Angsana Johor Bahru Mall.
The programme will also be carried out in the northern, central and east regions through UDA’s subsidiaries located in Penang, Perak, Pahang, Johor and Negri Sembilan.
Targeting underprivileged students who live within UDA business areas, the yearly programme aims to prepare and motivate them for the new school term.
The company’s contribution comprises a complete set of school uniforms, bags and shoes as well as stationery, face masks and hand sanitisers worth RM250 per person.
In Johor, 200 pupils from 10 schools will benefit from this project.
The schools involved are SK Sungai Danga, SK Pengkalan Rinting, SK Kampung Pasir, SK Kompleks UDA, SK Bandar UDA 2, SK Tasek Utara, SK Tun Aminah 2, SK Mutiara Rini, SK Taman Perling and SK Sungai Melayu.
Present at the event was Johor investment, cooperatives, entrepreneurship development and human resource committee chairman Datuk Mohd Izhar Ahmad who said, ‘‘UDA’s initiative to assist underprivileged students is exemplary.
“In difficult times like this, I hope more corporate organisations will lend a helping hand.’’
UDA president and chief executive officer Mohd Salem Kailany said, ‘‘In celebrating UDA’s Golden Jubilee this year, we decided to fortify our annual ‘Back to School’ programme by organising it in all our regions.
“The contribution aims to ease the burden of underprivileged families by ensuring their children are well prepared for the 2021 school session.
“We hope this small gesture will brighten up the students’ day and motivate them.”
He added, ‘‘Since the start of Covid-19, UDA has consistently contributed to various parties to lift the burden of those affected.
“To date, RM20mil worth of incentives have been given in the form of rental exemptions and/or discounts; as well as contribution of necessities and food packs to hospitals, frontliners and Covid-19 patients.
“We understand that many are going through challenging times and we are trying to help as much as we can.”
Established on Nov 12,1971, UDA or formerly known as Urban Development Authority, championed urban development planning in terms of commercial and housing. Now, it operates as a government-linked company under the purview of the Entrepreneur Development and Cooperatives Ministry.
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