‘The Treasure of Family’ campaign marks Yee Lee Corporation’s rebranding exercise for its heritage and modern series brands. The team behind the short film includes (from left) interns Roland Tan and Caessy Chiew, assistant brand manager (non-food) Sansom Lim, brand executive (non-food) Edwin Goh, assistant marketing manager (food) Chian Hsiao Ling, intern Yew Choon Lim and Poh.
THE family patriarch is missing and his children have been summoned home. Alas, instead of searching for him, they bicker over the family fortune.
On hearing that family treasure has been hidden away in the house, the greedy and quarrelsome siblings go in search of it. But what they find turns out to be more valuable than money, jewellery or gold.
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