Major campaign to minimise waste

Winners of the IOI-Active Citizens: Clean Up Challenge 2020 who were involved in protecting coral reefs and the marine ecosystem.

A PROPERTY developer recently organised a Waste Minimisation Campaign to encourage sustainable lifestyle among its staff and public by actively reducing waste in their daily routine.

IOI Properties Group Bhd (IOIPG) held the campaign in support of the United Nations Sustainable Development Goals (SDG) of SDG 11 – Sustainable Cities and Communities, SDG 12 – Sustainable Consumption and Production, SDG 13 – Climate Action and SDG 14 – Life Below Water.

It was held in conjunction with environmental commemorative days such as the World Cleanup Day, International Coastal Cleanup Day, National Environment Day and the National Recycling Day in the spirit of sustainability and to encourage responsible consumption and production among staff and the public via virtual platforms in view of the current Covid-19 pandemic situation.

The campaign kicked off in October with the IOI-Active Citizens: Clean Up Challenge 2020 in collaboration with Reef Check Malaysia whereby a webinar was held on marine debris and plastic pollution, the importance of protecting coral reefs and marine ecosystem, and action that can be taken by individuals on a daily basis.

By organising the event, IOIPG encouraged volunteerism among its staff to take an active role in the community and support the efforts of local NGOs.

The challenge saw participants collecting 3,795 items weighing 352.2kg. The top five items collected were plastic bottle caps, beverage cans, plastic bottles, plastic bags and cigarette butts.

Participants of the IOI-Active Citizens: Clean Up Challenge 2020, a project aimed to reduce marine debris and plastic pollution.Participants of the IOI-Active Citizens: Clean Up Challenge 2020, a project aimed to reduce marine debris and plastic pollution.

This was followed by webinars on composting and waste segregation, in collaboration with Eats, Shoots and Roots, and Cenviro in December.

Other activities included an interesting peek at sustainable cooking style in partnership with Le Meridien Putrajaya as well as a social media giveaway on the IOI Sustain Facebook page to reach out to the online community.

Apart from advocating environmental initiatives, IOIPG is committed in nurturing youths to act for positive impact in building a sustainable future with the Group’s recent collaboration with Universiti Tunku Abdul Rahman (UTAR) in the International Youth Development Virtual Conference 2020, themed “Resilient Youth in a Post-Pandemic World: Digital Transformation & Urban Living”.

More than 600 youths from 19 different universities across seven countries attended the two-day event that covered topics ranging from digital transformation to quality education and opportunities, as well as skills development in the digital era.

IOIPG Group Corporate Communication and Sustainability general manager Kristine Ng said sustainability was at the core of the group’s business.

“We design and build developments that create shared values for its stakeholders with positive impacts on the environment and society.

“The Group’s sustainability goals are bound by a common aspiration to create a sustainable future, ” she added.

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