Mall group recognises efforts of 12,000 retail frontliners


Sunway Malls collaborated with retailers across its seven malls and channelled RM500,000 to 12,000 retail frontliners for their continued hard work in serving customers during challenging times.

SUNWAY Malls took a proactive approach to express gratitude to its retailers’ staff.

It collaborated with retailers at its seven malls and channelled RM500,000 to 12,000 retail frontliners for their continued hard work in serving customers during challenging times.

This is to recognise them as part of the unsung heroes and frontliners who have brought happiness to thousands of customers while doing their part in upholding safety protocols amid the pandemic.

The Malaysian retail industry is one of the industries impacted by the Covid-19 pandemic.

Malaysia Retail Association and Retail Group Malaysia latest figures indicated that for the first nine months of 2020, retail sales decreased by 18.4% compared to the previous year, putting a tremendous financial strain on retailers.

Sunway Malls is again stepping up relief support in #kitasupportkita initiative for the malls’ retail frontliners.

“The pandemic has certainly taken a toll on everyone, including our retailers’ staff who have seen their income and perks reduced, ” said Sunway Malls and Theme Parks chief executive officer HC Chan.

“Their importance is significant as their continued commitment to work in stores ensures the continuity and functioning of malls.

“We want to give back to our retail frontliners who are weathering the pandemic storm with us, ” he added.

Through this initiative, each retail frontliner from each mall will be rewarded with several cash vouchers valued at RM10 or RM20 each, ranging from food and beverage, beauty and fashion to sports.

“The channelling of these monies to the retail frontliners will also serve to create a multiplier effect for the retailers, whereby apart from the direct cash vouchers spent, it will see additional discretionary spending.

“Our 12,000 working population are also our shoppers.

“Such retail-driven rewards may just be the catalyst to boost consumer spending, ” said Chan.

Sunway Malls’ #kitasupportkita will be expanded to medical frontliners and others in its next phase.

The mall group recently reported sustained healthy demand for its retail spaces with the opening of 200 new shops across its malls this year alone.

The group said its success was largely driven by the continuous support from retailers, as well as the growing emergence and accelerating expansion of Asian retail brands into the local retail scene which had picked up pace over the past few years.

Since the pandemic began, Sunway Malls has supported its retailers through various initiatives.

The mall group was the first in the country to announce a 14-day rent waiver in March, followed by further rent rebates, rental assistance programmes, and RM15mil marketing campaigns throughout the year to boost sales.

Sunway Malls was again the first to announce a flexible operating hour option for retailers, to allow better optimisation of staffing arrangement and enable retailers to cut down their operating costs.

Despite the short-term challenges, the mall group believes the long-term outlook remains resilient, healthy and robust, subjected to successful virus containment, vaccine development and disbursement and implementation of Budget 2021 measures.

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