Growing the halal industry


Mohd Izhar (third from left) at the launch of halal food delivery application Ode Jee in Kota Iskandar.

ISKANDAR PUTERI: The local halal industry is one of the biggest markets with potential to expand further and help elevate the state’s economy.

Johor investment, cooperatives, entrepreneurship development and human resource committee chairman Datuk Mohd Izhar Ahmad said the state government would capitalise on this and set up the Johor Halal Hub.

“The Covid-19 pandemic has changed the way we live and the digital economy is part of our new norm, from cashless transactions to the way we get our daily necessities through delivery.

“I strongly believe this opportunity to change should be taken by Johor SMEs, aside from venturing into the halal market, so that we can build a strong foundation before jumping into the global halal hub, ” he said in his speech at the launch of halal food delivery application Ode Jee in Kota Iskandar here.

He said the Johor Halal Hub announced by Johor Mentri Besar Datuk Hasni Mohammad under Johor Budget 2021 would pave the way for the state to become an international hub for halal industries.

“We plan to seek international acknowledgement for Johor Toyyiban Laboratories, a commercial research company under Johor Islamic Religious Council, ” he added.

On Ode Jee, Mohd Izhar said the halal food delivery app would provide work to those who had lost their jobs during the pandemic.

Ode Jee chairman Datuk Seri Ismail Alwasi Khan said that to date the app had more than 1,200 vendors with over 200 delivery riders.

“We plan to expand our reach by the first quarter of next year to Selangor, Putrajaya and other parts of Klang Valley before making our way to Sabah and Sarawak, ” he said.

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halal industry , Johor , economy

   

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