Department store’s car contest garners overwhelming response

Jom Balik Kampung 2020 grand prize winner Raja Muhammad receiving the mock key to the car.

SOGO’s Jom Balik Kampung car contest, now in its seventh year, upped the stakes of the annual campaign, with one lucky grand-prize winner driving away with a Honda HR-V 1.8L E.

The contest, which took place from March until Aug 31, was held in conjunction with the department store’s Hari Raya Aidilfitri celebration to reward Sogo’s loyal customers.