New incentive to help Sarawak exporters promote products

KUCHING: The state government has launched a new incentive to help Sarawak exporters promote their products in Singapore.

The promotion assistance scheme (Pass) by the Sarawak Trade and Tourism Office Singapore (Statos) offers equal basis matching grants of up to S$10,000 (RM30,514) a year to export-ready companies to cover the costs of branding, promotion and marketing activities.

“These grants will assist Sarawak-based exporters to get their products and services into Singapore, ” Statos chairman Tan Sri Mohamad Morshidi Abdul Ghani said in a statement.

“Statos surveys reveal that local entrepreneurs may lack knowledge on overseas opportunities and how to penetrate those markets.

“The Pass incentive will aid entrepreneurs to break the ice when penetrating Singapore’s market and hence build confidence and experience among SMEs to independently pursue new business opportunities, ” he added.

Statos chief executive Chew Chang Guan said the agency was keen to work with export-ready companies who needed help with the costs of advertising, packaging, labeling and product development for the Singapore market.

“With Pass, Statos will match every dollar invested by qualified Sarawak entrepreneurs into promotional activities of up to a maximum of S$10,000 a year.

“To apply, applicants must register with Statos by email and attach their company profiles and export marketing plans at least three months before their event or activity, ” he said.

Chew said Sarawak had the potential to be a prime alternative source of food supply for Singapore.

“Fresh fruits, vegetables, poultry, eggs, pork and seafood are in high demand in Singapore, which imports a huge volume of goods from all over the world, ” he added.

To apply for Pass grants or get advice on exporting to Singapore, applicants can contact Statos at or go to — By SHARON LING

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