KUANTAN: The Pahang government, through Tourism Pahang, is collaborating with motoring club Asia Brotherhood Centre (ABC) in an effort to promote the state as a destination of choice among motorsports enthusiasts.
State tourism, culture, environment, plantations and commodities committee chairman Datuk Seri Mohd Sharkar Shamsuddin said the collaboration was also aimed at reviving the state’s economy.
He said it was badly affected when the Covid-19 pandemic struck.
“Through this collaboration, ABC will help promote Pahang tourism products that will also be listed in the Malaysia Local Route (MLR) Pitstop that serves as a reference for motoring groups as well as tourists such as backpackers.
“Apart from food premises, MLR Pitstop will also provide information about handicraft, homestays, agro-tourism spots as well arts and cultural activities available in Pahang, ” he said after witnessing the signing of a memorandum of understanding (MOU) between Tourism Pahang and ABC here.
Tourism Pahang was represented by its general manager Datuk Ishak Mokhtar while ABC chairman Datuk Seri Azmi Razil Razak signed on behalf of the club.
Azmi Razil said for a start, ABC planned to organise a three-day event called the Pahang Border Ride from Dec 25 that would see 60 riders touring all districts in Pahang. — Bernama
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