Varsity’s virtual conference features 57 presentations on numerous topics


Some of the participants of the virtual international conference.

OVER 50 presenters took part in a virtual international conference on business, accounting, finance and economics organised by Universiti Tunku Abdul Rahman (UTAR).

The conference held at UTAR Kampar campus was conducted for the first time virtually due to the Covid-19 pandemic.

The conference was held via Microsoft Teams, and attended by presenters from as far as India, Pakistan and Indonesia.

Organised for the eighth consecutive year since 2013, the one-day virtual conference was themed “Navigating the Fourth Industrial Revolution with a Sustainable Development Mindset.”

The conference was aimed at providing a platform for scholars and researchers from different institutions, sectors and regions to exchange ideas and information on critical research issues.

UTAR president Prof Dr Ewe Hong Tat launched the virtual conference.

Among those present were UTAR Business and Finance Faculty dean Dr Au Yong Hui Nee and organising chairman Dr Choong Yuen Onn.

Prof Ewe said the theme drew attention to research on technologies that humankind could only dream of in the last century, such as the Internet of things, artificial intelligence and blockchain.

“This involves the transformation of entire systems and networks in the midst of the Industrial Revolution.

“New markets are being created at exponential speeds and scales.

“Hence, the research on the 4th Industrial Revolution is significant as they can provide innovative ideas that will also benefit society, ” he added.

Au Yong said the conference received encouraging submissions from Asean, East Asian, South Asian and African countries.

“I hope the conference will benefit participants through the sharing of ideas and opinions by presenters who come from different countries.

“The conference is an excellent platform for scholars and researchers to share ideas, views, findings and research outcomes as well as assimilate business, accounting, finance and economic studies, ” she said.

The conference saw a total of 57 presentations that covered various topics, including Financial Performance and Sustainability, Moving Towards Digital Economy, Organisational Behaviour, Digital Technologies, Effective Governance and Taxation, Economic Sustainability, Tourism and the Environment, Organisational Strategy, and Education Management.

To recognise research excellence, five presentations were selected to receive the Best Paper Award. — By MANJIT KAUR

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