TIGER Beer has long been the beer of choice to enjoy with the street food of Asia. It pairs perfectly with the bold flavours of Malaysian street dishes.
Tiger is also famous for regularly hosting large-scale festivals complete with games and activities, live performances and of course, a great selection of street food to savour alongside ice-cold Tiger Beer.
This year, holding a physical event will not be possible due to the pandemic.
That doesn’t mean street food fans will miss out though because Tiger is taking the street food festival experience to the next level – from the streets and onto your screens.
The Tiger Street Food Virtual Festival (www.tigerstreetfood.my) is launching at 11am tomorrow.
It will be open from 11am to 9pm every Friday, Saturday and Sunday until the end of the month.
It is so much more than simply a home delivery service.
The Tiger Street Food Virtual Festival is a fully immersive and engaging online experience that recreates the full experience of a physical food festival in a completely digital world.
Users will be able to walk the 3D streets as their own customised avatar, interacting with others, playing games and visiting vendors before ordering street food directly to their door through DeliverEat, the delivery partner of the event.
At Street Food Central, users can meet others, play games to win rewards and get recommendations on must-try dishes.
They can also find exclusive happy hour promotions from Drinkies – Heineken Malaysia Berhad’s at-home beer delivery service.
There are two games to play, hosted by YouTuber Lizz Chloe (better known online as Dumpling Soda) and Harvinth Skin.
Lizz Chloe’s game, The Tiger Beer Hunt, gets you racing around Street Food Central collecting hidden bottles of Tiger Beer before time runs out.
The first 100 people to score 300 points each day will win a promo code for RM5 off any F&B purchase at the festival.
The Tiger Crystal Mountain Climber Challenge, hosted by Harvinth Skin, will test your reflexes with a mountain climb.Dodge obstacles, snowballs and yetis while you collect bottles of ice-cold Tiger Crystal.
The first 88 people to score 300 points each day will win a promo code for RM5 off any F&B purchase at the festival while the three players with the highest scores at the end of November will each be rewarded wth a 24-can carton of Tiger Crystal.
At Street Food Central each week, the character KL Foodie will show you a selection of 10 must-try dishes available at the festival.
At the Drinkies Bar on Street Food Central, you can order chilled Tiger Beer to be delivered right to your home.
Between 3pm and 5pm, you can also unlock an additional happy hour promotion, earning you a RM30 discount on purchases of Tiger Beer or Tiger Crystal above RM150.
The Tiger Street Food Virtual Festival will kick off at 7pm tomorrow with a live performance by Malaysian hip-hop artist Namewee – beaming in all the way from Taiwan and only available for viewing within the festival.
Branching off Street Food Central are three streets: Kuala Lumpur Street, Selangor Street and Penang Street.
Each street is filled with an ever-changing array of vendors based in these localities, serving up dishes specially created just for the event.
Walk these streets to explore some of the best street food Malaysia has to offer. If visitors living in Kuala Lumpur, Selangor and Penang are within a 15km radius of the vendor, they can order these delights to their doorstep.
There will be 88 food vendors across the four weeks of the festival.
They will be offering a huge selection of famous dishes alongside brand-new, limited-edition creations infused with Tiger Beer or Tiger Crystal, and even crossover collaborations with other vendors.
Of course, you will need something to pair with all the delicious street food.
In addition to purchasing from the Drinkies Bar, you can also order Tiger Beer or Tiger Crystal directly from vendors, either as an add-on to your order or as part of a combo meal at a special price.
Combo meals come with a free set of Tiger Street Food chopsticks, with two designs to collect.
The Tiger Street Food Virtual Festival is free to attend. You don’t need to download anything to join the fun as the entire festival experience runs on your browser.
While you can access the festival from any location, purchases of street food and Tiger Beer will be available only to those within delivery range in Klang Valley and Penang.
The Tiger Street Food Virtual Festival is strictly for non-Muslims aged 21 and above.
To register for the Tiger Street Food Virtual Festival, sign up at www.tigerstreetfood.my/register.
The first 10,000 people to register will earn a free 320ml can of Tiger Crystal which is redeemable with any purchase from a vendor at the festival.
The first 1,000 people to successfully refer five friends using their unique referral code will be rewarded with a free six-pack of Tiger Crystal.