Digital marketing for upcycled products


Aisuka.Life’s community project participants showing baskets that were woven using recycled materials.

ATTRACTIVE and colourful recycled handicraft and fashionable products churned out by local communities on the mainland of Penang are set to enjoy a bigger market once they go online.

Aisuka.Life, a community-driven brand that has been promoting its products through the 3Us — Upcycle, Upskill and Uplift — will move onto an online platform.

The outfit, which has been working with two communities on the mainland in producing the items, previously sold its products at Spice Garden in Teluk Bahang and the Habitat in Penang Hill.

Founder Dr Choong Jian Ming said the company had been producing upcycled products in cooperation with different communities, to equip them with skills in order to uplift the communities.

“We are confident there will be a bigger impact on markets outside Malaysia with the attractive products being marketed online, ” said Dr Choong at the launch of Aisuka.Life by state social development and non-Islamic religious affairs committee chairman Chong Eng at Hin Bus Depot in Penang.

The outfit was previously known as Project Ekokraf when it was started in 2018 under the Penang Women Development Corporation.

It was rebranded Aisuka.Life for the outfit to move forward as a business enterprise, which grows the community, in collaboration with Seberang Prai City Council.

Chong Eng, when launching Aisuka.Life, said the brand incorporated sustainability, circular economy, community engagement, social enterprise and online business elements.

“By leveraging the power of digital marketing, e-commerce and social entrepreneurship and by believing in the power of community, Aisuka.Life will be a brand that can inspire the nation and create a greater impact in all three aspects of sustainability, which are social, economy and the environment.

“I strongly believe this brand will go international and create more impact for the community and environment, ” she added.

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