RM1.9mil worth of products sold via E-Kraf Bazar

KUALA TERENGGANU: Kraftangan Malaysia Terengganu branch recorded sales of RM1.9mil through its online channel, E-Kraf Bazar, since its launch in April.

Its director Juhari Azmi said the initiative was aimed to help Terengganu craft entrepreneurs market their products after the movement control order (MCO) came into effect.

“In addition, there is another application, MyCraftShopee.com, which is being used by 129 entrepreneurs to market their products.

“We are also assisting them in various aspects, including uploading photos and videos about their products.

“There are currently 740 craft entrepreneurs throughout Terengganu and of the total, only 20% offer their products on both the platforms, ” he said after the closing of the Craft Community Skills Development Programme that was attended by 38 participants here.

Juhari said Kraftangan Malaysia planned to increase registrations for both platforms to 50% of entrepreneurs by the end of this year.

“Not all entrepreneurs are able to run an online business initially but with Kraftangan Malaysia’s guidance, they now are quite capable of managing it themselves.

“This is part of our initiatives to help entrepreneurs as our usual Craft Promotion Programme, conducted in several shopping malls, had to be postponed due to the MCO.

“We were supposed to hold the promotion in Kuala Terengganu City Centre and Mesra Mall in Kemaman, but we have to abide by the rules and hope that entrepreneurs will make use of these platforms to market their products, ” he said.

Juhari also said that the community skills development programme was opened to the youth, housewives and single mothers, the disabled and elderly who were affected by the pandemic.

There are nine such programmes planned for this year and to date, 38 participants have benefitted from it.

“The next programme will be in Besut involving wood carving.

Other programmes include the making of souvenirs, batik related accessories and woven products, ” he said. — Bernama

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