AS PART of its commitment to support Malaysians affected by the Covid-19 pandemic, Nestle Malaysia embarked on a “Rise with Nestle” campaign.
Aimed at supporting local food and beverage (F&B) operators impacted by the outbreak, the campaign is part of the company’s Covid-19 relief efforts in line with earlier announcements.
The campaign spearheaded by Nestle Professional has rolled out several initiatives, including trade assistance programmes and cash contributions to support coffeeshops and restaurants.
Nestle is also contributing to local trade associations through donations of cash, food and supplies such as free face masks to help association members.
Local trade associations supported through the campaign include Muslim Restaurants Operators Association, Indian Restaurants Operators Association (Primas), the Malaysia Singapore Coffee Shop Proprietors’ General Association, Malaysian Association of Hotels, and Ku Su Shin Choong Hung Restaurant and Chef Association.
Nestle (M) Bhd chief executive officer Juan Aranols said that while activity was slowly improving, many of the smaller businesses in the out-of-home sector were still very much impacted by Covid-19.
“Through the ‘Rise with Nestle’ campaign, we have channelled RM5mil to help 15,000 local food and beverage operators keep their businesses afloat during this tough time, ” he said.
Aligned with the Government’s objectives to revitalise and restart the country’s economy on the road to recovery, Nestle will help small and medium F&B operators explore new commercial opportunities and is rolling out new technical solutions to support the digitalisation of this segment of customers.
“The challenges faced during the movement control order prompted many F&B operators to seriously consider how they could leverage digital platforms to transform their business and survive similar crises in the future, ” said Nestle Professional business executive officer Yit Woon Lai.
“We conducted many in-depth consultations and discussions with various partners and retail associations across the sector to understand their pain points, before coming up with an effective solution that can greatly benefit our F&B customers in the out-of-home sector, ” said Aranols.
He said Nestle wanted to help F&B operators to better adapt to the rapidly changing environment resulting from Covid-19.
“We hope that by helping them to restart their businesses, identifying new opportunities, and upgrading their offerings, we can help them find new avenues of growth, build resilience and prosper in the long run, ” he added.
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