Online shopping platform to promote craft

JOHOR BARU: Kraftangan Malaysia is in the final stages of setting up ‘MYCraftshoppe’ - an online shopping platform that will act as an alternative to the annual Johor Craft Festival.

Johor Craft Complex director Mohd Ridzwan Misran said the platform was being introduced as an alternative for craftsmen in the state and country sell their products online during the Covid-19 pandemic.

“With the recent spike in Covid-19 cases and conditional movement control order (MCO), it is quite challenging to organise this year’s Johor Craft Festival because we need to be fully prepared with the standard operating procedures (SOP) and perhaps limit the number of sellers and visitors who come.

“Even if we do hold it, it might be a much smaller festival due to the SOP.

“So as an alternative, we are in the final stage of setting up MYCraftshoppe, an effort to strengthen the marketing channels for craft products and online services based on the global reach - local identity concept,” he said.

He added that consumers would be offered a wide variety of products available in the craft industry chain, including raw material, product design, after-purchase services and craft industry-related information.

For a start, the platform, which is scheduled to be launched at the end of the month, features 400 craft entrepreneurs ranging from makers and suppliers to distributors.

“It is a one-stop centre for all information regarding craft, just like our previous application ‘Crafts On The Go’ - a smartphone application to provide digital services of geo-location directory information containing craft entrepreneur profiles, product descriptions, images, social media details and outlet locations that can be accessed directly via Google Maps

“We previously also introduced a similar online platform through social media called ‘E-Kraf Bazar’ that now has more than 13,000 members nationwide,” Mohd Ridzwan said.

He added that the craft sold through the platform were certified as being of high quality.

The Johor Craft Festival is usually held in late December.

“We are still awaiting clearance from the National Security Council and will make a public announcement once we get an answer,” he said.

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