WATSONS is once again going the extra mile for breast cancer awareness with its “Watsons Xtra OKtober“ campaign.
The campaign will see Watsons members and customers enjoy “Xtra savings, Xtra protection, Xtra care“ until Oct 26.
The campaign was launched via live-stream on Watsons Malaysia’s Facebook page.
Using a talkshow concept, the launch featured Watsons Malaysia managing director Caryn Loh, Breast Cancer Welfare Association (BCWA) Malaysia president Ranjit Kaur, Gleneagles Kuala Lumpur breast and endocrine specialist Dr Harjit Kaur and social media personality Jenn Chia, who is also the face of the campaign.
“Watsons has always been at the forefront of giving our members and customers the extra mileage,” said Loh.
“We are presenting Xtra OKtober where we give away extra savings for everyone while keeping abreast of the cause with an awareness film featuring Malaysia’s social media content creator Jenn Chia.
“We are also glad to be collaborating with BCWA for the third year running, where we raise funds for its clinical research and activities through the purchase of products from our participating brands,” she added.
The campaign offers purchase- with-purchase deals up to 50% for all and extra savings with RM10 vouchers from participating brands.
In keeping with the campaign, Watsons is also offering a limited edition Good Vibes tote bag for RM8 upon purchase of any participating brand products this month.
For every purchase of these participating brands, part of the proceeds will be donated to BCWA.
“We are excited about the approach of this collaboration to steer awareness through the production of this film.
“I hope it reaches out to the younger generation who direly need to be aware of early steps of detection and prevention,” said Ranjit.
Chia said, “I find this project very meaningful and different, especially seeing my characters ‘Aunty Siow’ and ‘Michelle Siow’ in a different setting.
“My goal is creating content that is different.
“The brief that I got from BCWA was to write and produce a video that strikes a balance between keeping it light-hearted and sending out a serious message reminding women to do their monthly breast self-examination,” she added.
For details, visit www.watsons.com.my/promo-xtraoktober and the video can be viewed at https://youtu.be/gAjoNXlgFRM
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