TO HELP its food court vendors compete in an increasingly digital market space, Tesco Stores (Malaysia) Sdn Bhd has enabled e-wallet payments across all its food courts.
The retailer operates 56 food courts out of 62 stores nationwide.
Mastercard Impact Studies published in June revealed that the Covid-19 outbreak had accelerated the rapid adoption of e-commerce, digital payments and preference for online activities.
The report noted that Malaysia’s e-wallet penetration of 40% was the highest in South-East Asia, with this being the preferred payment option for those below 35.
“We at Tesco have long been a supporter of local products and suppliers.
“This is reflected in the over 600 local suppliers supplying thousands of products to our network of 62 stores across the country,“ said Tesco chief operating officer Sushmita Paul.
“Our support is also extended to all 236 food and beverage (F&B) vendors in our food courts that serve local favourites such as nasi lemak and char kuey teow, to the more unique ones such as trendy seafood ‘shellout’ style in Tesco Teluk Intan.
“We are excited to now offer e-wallet payments in our food courts. Not only will this enable our F&B vendors to compete in an increasingly digital-centric market space, it will also ensure added safety for customers as they can minimise contact by going cashless.
“On top of that, Tesco is supporting the government’s goal in making Malaysia a cashless society,” she said.
Two of Tesco’s longest operating F&B tenants – Galaxy Recipe and Kadir Pasembor – represent the vendors that are looking forward to the integration of e-wallets into their businesses.
Galaxy Recipe currently operates at nine Tesco food courts, serving over 40,000 meals a month.
“Younger people these days favour digital payments, rather than cash,” said Galaxy Recipe founder Yong Jeng Yih.
“We believe that through Tesco’s initiative, it will be a great opportunity to enlarge our customer base.
“Security-wise, it is also significantly safer to use digital payments rather than cash as this reduces the risk of cashier errors,” he added.
Meanwhile, Kadir Pasembor founder and owner Tawfik Ahmad Jafarullah Khan said, “Having the e-wallet integration into our business will not only be helpful for security and hygiene reasons because of Covid-19, but it is also beneficial in keeping our operations lean and focused.
“This is one of the many ways that Tesco continues to help its tenants, apart from training and knowledge-sharing sessions,” he added.
In helping customers to eat well, live well and pay less while coping with the pandemic, Tesco is also introducing meals with starting prices from as low as RM5.
Tesco’s food courts now accept payments from digital providers, namely Boost, GrabPay, kiplePay, Touch n Go, MCash, AliPay and Maybank QRPay, on top of cash, debit and credit cards.
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