Taking tourism a step further


A group of tourists enjoying the scenic vistas of George Town from The Top Sky Walk in Komtar.

THE integration of the tourism and creative economy committees will open up new opportunities for Penang.

State tourism and creative economy committee chairman Yeoh Soon Hin said the restructuring of his portfolio offers a seamless cross-sector collaboration from his previous tourism, arts, culture and heritage portfolio.

“The new portfolio can serve as a catalyst to spur local economic development.

Yeoh (in blue blazer) with representatives from the tourism and creative economy sectors at the launching of the Petac logo at The One Academy in Anson Road, Penang.Yeoh (in blue blazer) with representatives from the tourism and creative economy sectors at the launching of the Petac logo at The One Academy in Anson Road, Penang.

“I believe that arts, culture and heritage are not just meant as a hobby, but can develop creative talent and be economically viable for the state.

“I want to change the people’s mentality that there is no future if their children pursue arts, culture and heritage.

“This field can contribute towards the state’s gross domestic product and promote the establishment of more creative startups.

“It will eventually create more jobs, attract new investments and nurture local creative talents as well as empower the local

Tourists checking out the mural of cat looking out of the window in Cannon Street, George Town.Tourists checking out the mural of cat looking out of the window in Cannon Street, George Town.

community, ” said Yeoh during a press conference to launch the committee’s new logo at The One Academy in Anson Road, Penang.

Yeoh then called for support from relevant agencies and associations to help take his portfolio to greater heights.

“As many know that the Covid-19 pandemic has caused a huge impact that brought about many uncertainties.

“It has created the need for the state to reanalyse and restrategise accordingly to bring everyone in the industry together to move forward as a whole.

Tourists posing for the camera with the mural of children on the bicycle at Armenian street in Penang. — FilepicTourists posing for the camera with the mural of children on the bicycle at Armenian street in Penang. — Filepic

“I see continuous rebuilding efforts in the coming months especially after the international borders have reopened, ” he said.

Yeoh cited that the United Nations Educational, Scientific and Cultural Organisation (Unesco), International Council on Monuments and Sites (Icomos) and the Heritage Alliance of the United Kingdom recognised

creative economy as significant in this era.

“The approach to preserve cultural heritage must evolve continuously with time and current technologies.

“Creative industries are one of the effective ways to preserve cultural heritage and to add value to heritage, ” he said.

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