Academy aims to inspire and train key opinion leaders


THE advent and growth of social media has given rise to a special group of people who are able to influence niche audiences digitally.

This group is known as key opinion leaders (KOLs) or social media influencers.

KOLs Academy’s mission is to inspire and train KOLs here in Malaysia to adopt a professional purpose as one of their core value.

“The impact of KOLs is present everywhere. Social media today permeates every aspect of our everyday lives, due to the shared values and deep interaction with their followers, ” said its chief executive Fyn Han.

KOLs Academy is confident of enrolling at least 500 students into its professional programmes by the first year.

Its flagship programmes’ emphasis are on both hard skills and soft skills acquisitions and development.

Programmes are divided into a series of easy-to-follow, short courses which touch on topics such as live-stream training, social media management, image styling and grooming, photography production and set ups, branding, communications and making sales, among others.

Academy co-founder Datuk Irwin Cheong said: “KOLs Academy will also provide scholarship programmes to give students from underprivileged families equal opportunity to sign up for its professional programme at no cost.”

A memorandum of understanding will be signed between KOLs Academy represented by Fyn Han, KRU Academy represented by Datuk Norman Abdul Halim and Midaxu International represented by Datuk Lewre Lew, to further strengthen cooperation and strategic partnership.

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