Its board of directors chairman Datuk Tee Siew Kiong said the decision was made following a board meeting held a few days ago where they discussed ways to help Johoreans in the face of the Covid-19 pandemic.
He said the centre aims to equip local talents with digital know-how and marketing strategy, which would in turn create more job opportunities.
“The centre which also acts as an incubator, will focus on five key areas namely online education, livestream facilities, e-commerce, digital marketing and technology innovation.
“With this centre, we hope to provide training and courses to help entrepreneurs as well as small and medium enterprises (SME) market their products on the global stage,” he said.
Tee said the centre is expected to benefit not only SMEs and e-commerce business owners but also youths and students.
He noted that e-commerce and live broadcasting trends are rapidly rising and changing, leading to a strong need to provide targeted training and platform optimisation to improve the local talents’ competitive edge.
The centre would be equipped with up-to-date and professional equipment for live broadcasting as well as tutors at hand to guide those interested to market their products online via online platforms, he added.
Tee said the digital initiative would also connect talents with tech giants such as Google and Facebook for online software development and technological innovation projects.
“Online education and e-commerce have become more important in our lives than ever especially in the new normal brought on by the Covid-19 pandemic.
“Therefore, the foundation wants to take advantage of this time to promote online education and enhance the people’s existing skills to take on current and upcoming trends,” he said.
He added that the initiative was in line with the seven key initiatives announced by Johor Mentri Besar Datuk Hasni Mohammad as part of the plan to restore the state’s economy to counter the Covid-19 pandemic.
The Sultanah Fatimah Foundation was set up in 2015 to help the underprivileged, especially orphans, single mothers, the handicapped and senior citizens.
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