Spoilt for choice at beauty expo


BEAUTY enthusiasts can look forward to great deals on an extensive range of the latest products and services at the inaugural Beautylife Bonanza.

Happening from now until Oct 3 at Kuala Lumpur Convention Centre Hall 5, the exhibition showcases over 80 Malaysian exhibitors offering product categories ranging from aesthetics, beauty salon, cosmetics and embroidery, hair salon, makeup and education, nail salon, professional beauty, professional spa and wellness to toiletries and body care.

Aside from great deals, visitors will stand a chance to win prizes sponsored by over 30 beauty brands with a minimum spend of RM200 while they can enjoy special deals from over 10 brands by searching for and scanning unique QR codes in the exhibition hall.

Additionally, there will be an exciting lineup of workshops and informative seminars such as the scented soy wax candle workshop where participants can bring home their own handcrafted candle, unique therapeutic sleep therapy and sound healing sleep session by Jojo Struys which will benefit those wanting greater inner calm and relaxation as well as talks by Asia Pacific Hairdressers and Cosmetologist Association Malaysia.

Catch celebrity beauty guru Steven Sunny as he shares beauty tips and makeup tutorials across 23 sessions at the exhibition and livestream via his Facebook page @stevenSunny2020 SSforBeautylifeBonanza. There will be goodies and online giveaway too.

Beautylife Bonanza is brought to you by beautyexpo and Cosmobeaute Malaysia, and organised by Informa Markets.

Informa Markets country general manager (Malaysia) Gerard Leeuwenburgh said Beautylife Bonanza was held with a mission to give back to Malaysia’s beauty industry by helping industry players return to the market with confidence.

“Mainly, all industries have been hit hard by the Covid-19 pandemic and as the world’s leading exhibition organiser, we want to do something and for this time, it is to provide the beauty industry with a platform to connect to their customers.

“It is not about profit-making for us, it is about helping the exhibitors connect to the beauty community and gradually improve their business.

“We introduced a new concept. From the usual traders-only exhibition and large space, BeautyLife Bonanza is also open to the public and exhibition area is within one hall where the preventive measures are in place and everyone is required to comply with the SOP, ” he said.

Meanwhile, Informa Markets is committed to promote its corporate social responsibility initiatives through its Kind Malaysia projectby connecting civil society with corporates. The Kind Malaysia – Beautylife Bonanza edition hopes to help alleviate underprivileged community from poverty and achieve a sustainable livelihood through economic opportunities.

Both trade visitors and the public can visit from 10am to 7pm. Admission is free and visitors can register online at www.beautylifebonanza.com/visitor-registration

Visitor registration is made compulsory for proper contact tracing.

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