PENANG had a low-key World Tourism Day celebration as the programmes initially lined up could not be carried out due to the Covid-19 pandemic.
Tourism and creative economy committee chairman Yeoh Soon Hin said Covid-19 was an unprecedented crisis which posed a challenge to the industry.
“We are dependent on domestic tourism for the time being, and are doing our best to be resilient and sustainable.
“Several establishments were formed to revive tourism and kick-start measures, including Penang Tourism Economy Recovery Advisory Board and Tourism Penang Next Normal Taskforce,” he said in a statement.
Yeoh said the state was promoting less popular destinations such as Balik Pulau, Teluk Bahang and Seberang Prai in an effort to reach out to more local communities.
“These initiatives will diversify Penang’s tourism products and allow the state to reap economic benefits from the opportunities and jobs created.
“We are working towards rebuilding the tourism and creative industries in a sustainable and inclusive way to stimulate economic growth while prioritising the safety, health and well-being of the people.
Yeoh noted that the Experience Penang 2020 campaign, which was launched to catapult the state’s tourism sector, had faced a setback because of the Covid-19 pandemic.
He encouraged travellers to learn about the latest travel promotions by going to penangtraveldeals.com as it offers substantial savings on accommodation, attractions and tours.