Promoting less popular spots to boost local tourism

PENANG had a low-key celebration of annual World Tourism Day last Sunday as a string of programmes initially lined up had to cease due to the Covid-19 pandemic.

Tourism and creative economy committee chairman Yeoh Soon Hin said the programmes had been planned to spur Penang’s tourism.

“Covid-19 is an unprecedented crisis which is a challenge to the tourism industry.

“This called for an urgent need to reset and redirect our tourism’s future.

“We had to review our strategies to keep our industries alive.

“Though we are dependent on domestic tourism for the time being, we are doing our best to build resilience and sustainability.

“Several establishments were formed to revive our tourism, including Penang Tourism Economy Recovery Advisory

Board and Tourism Penang Next Normal Taskforce, to kick-start the recuperation measures, ” he said in a statement.

Yeoh said the state is promoting less popular destinations like Balik Pulau, Teluk Bahang and Seberang Prai as an initiative to uphold inclusivity in efforts to reach out

to more local communities.

“These initiatives will diversify Penang’s tourism products and allow the state to reap its economic benefits from the opportunities and jobs it creates.

“We are working towards rebuilding the tourism and

creative industries in a sustainable and inclusive way to stimulate

continuous economic growth

while putting the safety, health

and well-being of the people as


“The Experience Penang 2020 campaign launched to catapult

the state’s tourism sector faced a setback as a result of the widespread impact caused by the Covid-19 pandemic, ” he said.

Yeoh encouraged travellers to secure the latest travel promotions by browsing, which offers substantial

savings ranging from accommodations, attractions and tours.

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