Driving the spirit of celebrating responsibly

(From left) Hee, Tan, Lai, Carlsberg Malaysia managing director Stefano Clini, Socar chief of staff Ashley Suelyn, Kristine and So at the launch of the Carlsberg #CelebrateResponsibly campaign in Publika Shopping Gallery, Kuala Lumpur.

THE drive for responsible drinking is now in high gear with Carlsberg Malaysia introducing new partners to give consumers a ride home from Carlsberg outlets nationwide.

The initiative in conjunction with the brewer’s #CelebrateResponsibly campaign aims to encourage consumers to be responsible drinkers and not get behind the wheel even after just one drink.