Digital payment platform for funeral services


  • Metro News
  • Friday, 25 Sep 2020

(From left) Halim, Tan and Anaruddin at the launch of the online digital payment platform.

WITH rapid technological advancement, more organisations are introducing diverse user-friendly digital platforms for their customers.

Bank Muamalat Malaysia Bhd (BMMB) and its strategic partners Bumijez Sdn Bhd and Kiplepay Sdn Bhd have gone a step further by launching a new digital payment platform for funeral management services.

The funeral management services are available under the brand name M-Jannah for BMMB, and Darul Jenazah for Bumijez customers.

It is a syariah-compliant 24-hour funeral service management with affordable membership packages.

With this facility, customers can expect a more seamless experience and shorter waiting time.

“Driven by the rapid development of digitisation, it is important for companies today to ride this wave by leveraging on the power of digital technology and incorporating them as part of their business DNA for greater economic efficiency, ” said Kiplepay chief executive officer Tan Kay Yen during the launch in Taman Tun Dr Ismail, Kuala Lumpur.

Kiplepay believes most companies should adopt digital transformation, especially during the movement control order period, due to its effectiveness.

“This is also in line with our nation’s aspiration in transforming Malaysia into a cashless and digital-driven society, ” said Tan.

“Through the platform, the services will be more accessible to families and individuals.

“Whether it is from the convenience of their home or at the office, a subscription is readily available 24/7 through our payment gateway, ” he added.

Tan said it was the first combined cashless payment effort, online and offline, involving funeral management services.

“For those who prefer to walk in, Bank Muamalat will also offer cashless payments through our Kiplepay merchant QR code.

“The customer can scan this QR code (at any of the bank’s branches) to subscribe for the funeral services.”

Bumijez chief executive officer Abdul Halim Hamzah hoped the introduction of the digital payment platform would attract more customers and increase sales of its products.

“We want to be able to retain our customers, and Kiplepay has been a great technology partner to complement our system in terms of ease of payment.”

He said the membership packages for M-Jannah were between RM59 and RM249 a year, while the annual membership packages for Darul Jenazah were between RM80 and RM400.

“If a member calls us saying that a family member has passed away, we will give RM1,500 for funeral management within 24 hours.

“It is one of the unique benefits for our customers, ” he explained.

The entry age to apply for the membership (individual or family package) is between 18 and 69 years.

There is also a package for children aged between six months and 18.

“Senior citizens above 70 have to pay RM1,499 once only to be eligible for funeral management services and its benefits.

“We will manage the funeral process or pay RM1,500 to the next-of-kin for funeral expenses of a senior citizen, ” he added.

BMMB regional manager (central region) Anaruddin Abas said they launched Darul Jenazah in March 2018 and hoped to encourage more people to use the digital platform.

“Technology should provide a quick and easy user experience so that M-Jannah customers can manage a cashless funeral.

“We hope the online and offline renewal rate on the membership for this funeral management service will increase by 30%, ” he added.

BMMB will now offer cashless payments for M-Jannah at its 67 branches nationwide.

Customers only need to scan the QR code, select their preferred package and make payment.

These packages aim to reduce the burden of heirs by offering funeral services, counselling and death documentation assistance.

To adhere to the new norm, both BMMB and Bumijez now support cashless payments of all types, including Kiplepay’s eWallet, online banking as well as credit and debit cards.

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