RHB Banking Group has taken an innovative approach to promote small and medium enterprises (SMEs) to consumers through the RHB #JomSapot campaign.
The campaign running from now until Nov 30 is held in conjunction with Malaysia Day celebrations and aimed at accelerating business activity growth, supporting local businesses to stay afloat while giving consumers greater value for money.
RHB #JomSapot provides SMEs with an online platform to promote their products and services to consumers at no additional
The campaign website redirects online traffic into actual purchases through a pledge system, which is integrated with social media, enabling customers to publicly share their support for local businesses.
Consumers can then proceed to the outlet of the chosen SME retailer to make their purchase.
RHB group managing director Datuk Khairussaleh Ramli said, “This year’s National Day and Malaysia Day celebrations, sharing the theme ‘Malaysia Prihatin’, carries a deeper meaning as it describes the cooperation of the rakyat who have been working together to fight the Covid-19 pandemic.”
“To help boost the country’s economic recovery, we are reaching out to local businesses through our RHB #JomSapot campaign.
“This initiative brings SMEs onto a special digital platform, whereby we are able to market their products directly to our consumers and encourage positive buying behaviour.
“As we make and share our pledges on social media and make our purchases at the outlets, we are demonstrating a strong sense of unity and solidarity, while ensuring the continuous success of our local businesses.”
This platform allows consumers to show their support for local businesses by making a pledge on the site to purchase products from a chosen seller by scanning the merchant’s QR code; sharing the pledge with family and friends on social media; and making purchases from the chosen retailer using RHB DuitNow or RHB credit and debit cards.
The purpose-built website centralises efforts in showcasing participating businesses’ products and services, giving consumers the convenience of a central site to browse and plan their shopping as they pledge their support.
This directory of businesses will continue to grow and customers will discover new things that are been promoted each time they make a visit to the campaign website www.rhbjomsapot.my
To participate, existing RHB SME customers can register through the campaign website. Non-RHB SME customers may open a Business Current Account/i with RHB through the corporate website at www.rhbgroup.com
RHB#JomSapot supports all sectors of the SMEs, including retail, F&B, hospitality, travel, fashion and entertainment.
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