E-coaching nurtures sporting passion

(From left) Lim, futsal coach Chun Yong, basketball coach Sze Yuin and badminton coach Ng with guest coach Rashid at the launch of the Milo Champions Clinic E-Coaching programme.

MILO, the leader in grassroots sports development for 70 years, is taking its ongoing effort to fuel the passion for sports among children to greater heights with the launch of Milo Champions Clinic: E-Coaching.

This latest initiative is part of Milo’s wider ambition of cultivating an active lifestyle for all Malaysians under the “Milo Aktif Negaraku” movement by providing a platform for and improving access to sports.

Milo Champions Clinic: E-Coaching is an extension of Milo Champions Clinic, a beginner’s sports training programme developed specifically for children seven to 12 years old to stay active and nurture their passion for sports.

Using online technology to achieve a wider reach, it is breaking down geographical boundaries to take it to even more places, bringing the benefits of sports to many more children, families and communities.

“Our belief that sport is a great teacher continues to propel our efforts to break new grounds in helping children gain access to the goodness of sports.

“Given recent developments, there is an even greater need for us to make sports accessible through Milo Champions Clinic: E-Coaching so that not only can the children stay active while staying safe, they can also learn values such as grit, determination, perseverance and the never-give-up spirit that only sports can teach to help them go further during these challenging times, ” said Nestle (M) Bhd Milo sports marketing manager Kerwin Lim.

Complementing the existing on-ground Milo Champions Clinic, the e-coaching initiative keeps its focus on three sports that are most ideal for at-home and online training, namely badminton, futsal and basketball.

It is bringing back many of its features albeit via online channels, most notably the world-class training courtesy of national coaches who developed the training modules.

Returning to coach the children are Daphne Ng (badminton), Chiew Chun Yong (futsal) and Yoong Sze Yuin (basketball).

Badminton legend Rashid Sidek, former national women’s basketball team captain Nur Izzati Yaakob and national footballer and rising star Nik Akif Syahiran will each make a special appearance in one of the online coaching sessions.

The online features encourage parents to be more involved and play a proactive role in their child’s learning, while at the same time, ensure quality engagement, affordability and, above all, safety for the children.

The programme offers five weeks of at-home training, where each week, the children will learn basic skills by watching a video first, followed by an online group coaching session with the coaches. During this session, the coaches will engage the children and check on their progress to ensure that they are picking up the right techniques.

Classes will be held between Oct 10 and Nov 22 this year. Sign your child up for the complete package at RM85 which includes sporting equipment such as basketball, futsal and badminton racquet.

Basic package is available too starting from RM50. Registration will be on a first come, first served basis.

For details, visit www.milo.com.my

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