PETALING Jaya City Council’s (MBPJ) efforts to achieve a recycling rate of 40% by 2025 will be aided by a programme involving kerbside collection of recyclables in two townships.
Under a memorandum of understanding between Nestle Malaysia and MBPJ, Ara Damansara and Bandar Sri Damansara will begin the weekly programme in September and October.
Petaling Jaya mayor Datuk Mohd Sayuthi Bakar said based on a 2013 report from the Solid Waste and Management Department, each Malaysian generated an average 1.17kg of waste daily.
“Approximately 90% of all domestic waste goes to landfills and already, there are too many landfills in Malaysia overflowing with waste.
“This project will promote better habits by making recycling more accessible to the community,” said Sayuthi at the signing of the MOU and launch of the campaign in Damansara Perdana, Petaling Jaya.
He noted that over the years, Malaysia had seen good progress in its efforts to meet the targeted national rate for recycling of 40% by 2025.
The mayor added that the programme would save MBPJ money by not having to dispose of the waste in landfills and that it might be expanded to include more townships in the future.
Nestle Malaysia chief executive officer Juan Aranols said the company was accelerating various initiatives to tackle plastic waste.
Nestle Malaysia had earlier launched a recycling collection programme in People’s Housing Project (PPR) Lembah Subang 1 in Taman Putra Damai in partnership with waste separation and recycling solution provider iCycle.
“We are committed to being part of the solution to bring about positive change, including the recent transition to paper straws for our UHT range by year-end.
“We recognise the need to inspire positive behavioural change for an effective and lasting impact on the environment.
“This partnership with MBPJ and our recently launched PPR programme will involve more than 13,000 households, and we hope to expand it to more communities,” said Aranols.
Nestle also unveiled its new product packaging to educate consumers on how to separate Nestle packaging to facilitate recycling.
The information will be printed on 80% of all recyclable Nestle packaging by the end of the year.
“We are making our product packaging sustainable and to-date, 90% of all our products are designed to be recyclable,” added Aranols.