Reaching new era together

  • Metro News
  • Wednesday, 19 Aug 2020

Digital transformation senior manager Kelly Lee (in white) explaining the new technologies to Rose Charities Malaysia members during the launch of the Digital Promoter Coaching Programme.

PENANG government has launched the #DahDigital programme to hire digital coaches and promoters to reach out to the community.

The programme, which includes the Digital Coach Scheme and Digital Promoter Scheme, is part of a greater effort by the state to introduce digital solutions to the public.

Chief Minister Chow Kon Yeow said Penang is working towards a new frontier of digitalisation.

“We must all make sure that we reach that frontier together and that no one is left behind, especially those who find it hard to adapt to the new normal.

“We want to bring digital technology to the people so that they can comfortably participate in the digital transformation of the state,” he said during the launch of the Digital Promoter Coaching Programme at Penang Senior Digital Resource Centre on Sunday.

A total of 32 digital coaches and 250 digital promoters in the state will be recruited to join the programme.

The coaches’ duties include curating and developing teaching materials on how to use everyday technologies such as e-hailing and online banking as well as email and video calls.

The digital coaches will also have to organise workshops and clinics to deliver teaching materials to the public.

As for the digital promoters, their roles will be to support the adoption of cashless payment throughout Penang.

Their duties will be to reach out to the public to equip them with basic knowledge about digital or cashless payments.

They will also provide on-site general assistance to troubleshoot and answer queries about digital or cashless payment.

Chow added that the digital era is full of excitement with its new and innovative technology.

“Once we have built confidence in the community, we want to leverage these new skills in innovation.

“Our intentions are to give the community a method of expressing themselves.

“It is necessary for Penang to go digital in order to stay competitive as we advance and explore what lies ahead in this new frontier,” he said, adding that the state had allocated around RM1mil for the programme.

Also at the launch were exco member Zairil Khir Johari, Digital Penang Sdn Bhd chief executive officer Tony Yeoh, Rose Charities Malaysia president Datuk Lawrence Cheah, who is also the Penang Senior Digital Resource Centre co-founder and Chow’s wife Tan Lean Kee.

Interested applicants can apply via Digital Penang website at

Only shortlisted candidates will be contacted for further interviews.

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Penang , digitalisation , technology


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