SELANGOR government plans to run a campaign to encourage more small and medium enterprises (SME) and micro-entrepreneurs to go online.
State investment, industry and trade, small and medium industries committee chairman Datuk Teng Chang Khim said the market was ready to spend and it was up to SMEs to digitalise their businesses to survive and recover.
He said SMEs need to get themselves equipped with the technology and knowledge, put themselves online and get connected to the market.
He pointed to the success of Selangor E-Bazar Raya campaign, which was run together with Shopee and generated 12 times the return on investment.
“For the campaign, the state channelled almost RM1mil in the form of voucher benefits to Selangor merchants on this platform.
“The direct revenue from this has successfully generated sales revenue of RM11.7mil, which was fantastic.
“This initiative has generated about RM341.5mil in a ripple effect to the merchants. It is an increase of 341% of the total of RM1mil voucher allocated by the state.
“It also attracted 6,400 new e-commerce merchants from conventional businesses. Combined with 2,000 from existing online businesses, there were 8,400 e-commerce merchants in Selangor in total. It is a big number, ” he said during the closing of the Selangor SME Digitalisation Workshop.
A total of 320 people participated in the two-day workshop organised by Selangor Information Technology and E-Commerce Council (Sitec) at TGV Sunway Pyramid.
Also present were Sitec chief executive Yong Kai Ping, Malaysia Digital Economy Corporation (MDEC) chief executive Surina Shukri and Business Digital Adoption director Muhundhan Kamarapullai.
Sitec is focused on digitalising SMEs and traditional businesses in Selangor.
The workshop offered practical takeaways needed to thrive in today’s challenging business climate and economy.
Ten speakers with different expertise shared their knowledge on this platform, which also allowed local digitalisation ecosystem players to discuss the new normal and emerging trends.
Did you find this article insightful?