Home appliance brand recognised as industry’s best


Once a year, the creme de la creme from various industries are celebrated at the Frost & Sullivan Asia-Pacific Best Practices Awards for pushing boundaries and delivering excellence in their businesses.

Representing the home appliances industry, Cuckoo International (M) Sdn Bhd bagged two wins for its healthy appliances brand Cuckoo at the virtual awards ceremony.

Cuckoo International’s efforts to offer healthy home solutions have culminated in its second consecutive Malaysia Home Water Filter Customer Value Leadership Award and its first-ever Malaysia Home Air Purifier Product Line Strategy Leadership Award.

“It is truly an honour to be recognised by Frost & Sullivan once again.

“These awards reflect who we are as a brand, a healthy home creator striving to be better every day, for our customers and fans.

“Today’s win is only a part of our journey in shaping a healthier living for all Malaysians, and we will continue doing so, through our Cuckoo Healthy Home platform, staying true to our ‘Beyond Standards’ promise,” said Cuckoo International chief marketing officer Queenie Goh.

From the introduction of Malaysia’s first-ever mild alkaline water purifiers to the introduction of its flexible payment plan, Cuckoo International has been recognised for its efforts to challenge the boundaries and innovate to offer Malaysians a holistic healthy home solution.

This has subsequently led to the brand’s various achievements including Frost & Sullivan’s Home Water Filter Growth Excellence Leadership Award in 2017 and 2018, as well as the Malaysia Home Water Filter Customer Value Leadership Award last year and this year, marking the brand’s fourth win in the water filter segment.

The winners of the Frost & Sullivan Asia-Pacific Best Practices Awards are selected based on an in-depth analysis done on the nominated company’s performances in terms of their revenue growth, innovations, customer acquisitions and business strategy amongs other performance indicators.

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