GELANG PATAH: Domestic tourists play an important role in helping to revive the country’s economy, says Tourism Malaysia.
Its domestic and events division senior director Datuk Dr Ammar Abd Ghapar said these tourists contributed to the local economy when they stayed at hotels and visited food and beverage outlets as well as places of interest in the country.
“This definitely helps spur the domestic tourism industry that was badly affected by the movement control order (MCO) and travel restrictions put in place.
“To encourage this trend, hotels and tourist attractions should adhere strictly to the standard operating procedures (SOP) to build the people’s confidence to travel more, ” he said after launching Malaysia Budget Hotel Association (MyBha) Johor chapter’s annual general meeting here.
He said the tourism industry was slowly moving forward, with an average of 30% hotel occupancy rate since domestic travel was allowed.
Hotel occupancy was on average about 60% to 70% on weekdays and could reach up to 80% during weekends before the Covid-19 pandemic.
“Beach resorts and hotels are now enjoying high occupancy rates, with destinations in Port Dickson even recording full house during weekends.
“Cameron Highlands and Melaka are popular destinations as well among local travellers.
“City hotels might take some time to recover and that is why they are encouraged to offer more attractive packages, ” added Ammar.
He commended MyBha Johor for launching its Jom Jalan Johor Super Deal promotion by offering RM63 nett per night at any of the 40 participating hotels.
He said the value-for-money campaign, which runs until Sept 30, was a good example and offers an affordable option for local travellers looking forward to a holiday with their families.
Ammar said tourism players in Johor should look at other states when carrying out promotions in order to attract more visitors from other parts of Malaysia.
“The promotions must be interesting enough to draw people, like listing visits to the beautiful islands off Mersing or to sample delicious food in Muar.
“Tourism players in Johor, a border state, should also gear up and be ready to welcome tourists from Singapore when the border reopens, ” he added.
The Jom Jalan Johor Super Deal promotion price covers a night’s stay for two persons at 40 participating budget hotels throughout Johor.
It is among efforts taken by the association to encourage domestic travel.
MyBha Johor chapter chairman Jarod Chia said the RM63 Super Deal campaign was in conjunction with the 63rd National Day celebration this year.
“Travellers can choose from any of the participating hotels located in Johor Baru, Desaru, Kulai, Kluang, Batu Pahat and Segamat to enjoy the deal.
“This is an attractive package by participating members as the usual price at these hotels range from RM100 to RM110, ” he said.
Chia said those who booked a stay with the participating hotels could also grab one of the three-day trip packages under the Jom Jalan Johor campaign, priced from RM48 to RM68 per person.
He said packages covered points of interest in Kukup, Desaru and Johor Baru city centre such as Pulau Kukup national park, seafood restaurants, Desaru fruit farm, Johor Premium Outlet, Arulmigu Sri Rajakaliamman Glass Temple and Tan Hiok Nee heritage walk.
“With the value-for-money deals, we hope to give people more reasons to come to Johor and at the same time boost the local tourism industry, ” said Chia.
He assured travellers that MyBha member hotels enforced the SOP strictly to ensure the safety and health of guests and employees.
“We encourage the public to stay at certified accommodations rather than unlicensed homestays and unregulated rentals that are not obliged to follow any SOP, ” he said.
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