Fundraising initiative for B40 women

Women from the B40 group at a past baking workshop.

SKINCARE brand Hada Labo, in collaboration with Women Of Will (WOW) and Watsons, has launched its “We Care for Society” campaign to raise funds for women in the bottom 40% household income (B40) group whose livelihoods are impacted by Covid-19.

According to WOW chief operating officer Lakshwin Muruga, the B40 women targetted in this campaign consist of single mothers or women-headed households who have suffered loss of income following the pandemic.