Life insurance group AIA is hosting its first-ever regional online health and wellness event this Sunday.
Spanning 13 markets and to be headlined by AIA’s global ambassador David Beckham, AIA Live will include more than 30 unique sessions, delivering health and wellness content to inspire, motivate and educate participants across the region.
Key themes will include mental well-being, exercise, activity and rest, nutrition, personal growth as well as light-hearted moments of music and comedy.
The event, which also aims to celebrate the region’s cultural diversity, is designed for all age groups across multiple markets.
Beckham will open and close the event as well as share personal stories on how he and his family dealt with the extraordinary events of 2020, along with the lessons he had learnt.
Celebrity chef Jeremy Pang will cook dishes based on recipes with different ingredients from across Asia, and coaches from AIA’s partner Tottenham Hotspur Football Club (Spurs) will challenge participants with some easy and fun football moves.
They will be supported by more than 20 other regional influencers and keynote guests, bringing together AIA’s family of ambassadors for the first time ever.
The event will be hosted on AIA’s Healthy Living YouTube channel and AIA Vitality members will be able to earn AIA Vitality Points for taking part.
By registering for the event, participants will also earn the chance to win prizes, including trips to London to watch Spurs play and meet their first team players, as well as signed footballs from Beckham, virtual cooking lessons with Pang, and merchandise from its other ambassadors.
AIA Group chief marketing office Stuart A. Spencer said, “In this Covid-19 world we live in, we see mindsets and behaviours changing and we are committed to keeping connected with our customers and supporting them with knowledge and practical tips for health and wellness.
“We know our audiences are online now more than ever before and are looking for new ways to stay motivated, active and live a healthy lifestyle — often within the confines of their homes.
“We are therefore very excited to be presenting AIA Live, a first of its kind event, which will be a day of powerful and inspiring content.”
Beckham said, “I am very proud to be involved in AIA Live alongside my fellow AIA ambassadors, sharing our thoughts and experiences with people across Asia about how we can live healthier, longer, better lives.
“We have all faced unexpected challenges this year and looking after ourselves, mentally and physically, has never been more important.
“I have been lucky enough to see first-hand the transformational work that AIA is doing in markets all over the region to help their customers and communities.
“I hope people will feel inspired to make the little changes in their lives that can make a big difference and that this unique event will really motivate them.”
Closer to home, AIA Malaysia’s newly-appointed ambassador Datuk Nicol David will join the exciting line-up with two engaging sessions.
First, Nicol will be chatting with Steve Hooker, Australia’s former Olympic pole vault gold medallist on what life is like after retiring from professional sports.
Do not miss out on the heart-to-heart conversation as both former athletes discuss the challenges of transitioning into a new phase of life.
Nicol will then dive into mental strength with her second session as she gives tips on “How to train your mind like a pro”, to show how mental focus has helped her persevere through challenging moments in her career.
On the fitness front, AIA is excited to feature doting father-of-two and certified fitness instructor Kevin Zahri who will demonstrate the joys of working out with your children at home.
Kevin and his daughter will showcase simple and effective home workouts that are ideal for the whole family.
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