PETALING JAYA: The Pakistan High Commission is maintaining the momentum to promote the succulent Pakistani mangoes by helping its industry players forge ties with Mydin wholesaler and retailer.
Previously the High Commission had regularly organised the Mango Festival with the support of the Trade Development Authority of Pakistan.
"The festivals had been a great success in creating awareness and market for Pakistani mangoes among the Malaysian public," the High Commission said in a statement.
To maintain the momentum and to ensure that people continue remembering the taste, the High Commission organised the Pakistani Mangoes Promotion-2020 campaign in cooperation with Malaysia’s largest local wholesaler and retailer, Mydin Mohamed Holdings Berhad.
Pakistan High Commissioner Amna Baloch and Mydin managing director Datuk Ameer Ali Mydin were present at the Pakistani mangoes promotion ceremony at Mydin USJ Subang Jaya on Friday (July 10).
Amna said promotional activities were lined-up at Mydin signature stores in Subang Jaya, Bukit Mertajam, and Seremban 2.
Pakistan High Commission Trade and Investment Counsellor Shafqat Ali Khan Niazi expressed confidence that such an initiative would serve as a platform to promote other Pakistani products in the Malaysian market.
Ameer said the launching event was the first since the movement control order (MCO) was imposed on March 18 in the wake of Covid-19 pandemic.
"It has been a while since we had any launching event.
"Please allow me to take a moment to remind everyone here to follow the SOP and observe the one-metre social distancing condition," he said, advising those without masks to get it from the registration team.
Ameer said while Malaysia boasts durian as the king of fruits, Pakistan boasts the king of mangoes.
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