WITH all of us cooped up at home, travel bugs have been eager to plan their next holiday destination.
Walk Around Malaysia 101 aims to tap into the Chinese market with its new season launching at the end of the year highlighting unique spots across Malaysia.
The Chinese-language variety show is produced by Malaysian NQ Cultural Commercial (NQCC) in collaboration with a China-based producer, Linyi Yingqu Cultural Media Ltd, and screenwriting by Suncomm Centre Sdn Bhd.
“Our first season, which was released in May 2020 on iQIYI, had over 15 million views within one month and we are hoping our second season will replicate that success, ” said NQCC technical director You Li.
According to the director, the show featuring a cast of Chinese celebrities and influencers has already achieved success in China with positive response and many expressing their desire to visit Malaysia once international restrictions have loosened.
“Each episode features thrilling mission challenges with games and entertainment highlighting Malaysia’s unique multicultural society, unique landscapes, restaurants, hotels and rich history, ” You said, adding that the new season would take place in all 13 states and the three federal territories.
“When this pandemic subsides, we expect to bring over three million Chinese tourists to Malaysia that will help strengthen our local tourism economy, ” said NQCC managing director Mazlan Goh.
The show was made to celebrate Malaysia-China Tourism and Cultural Year 2020 to promote international tourism efforts and build a stronger relationship between China and Malaysia.
“Initial projections expected more than 13 million Chinese tourists in 2020, but that is no longer possible and our local tourism industry has suffered tremendously, ” said Malaysian Small Medium Enterprises Association president Datuk Michael Kang Hua Keong.
“We hope this variety show can jump-start the local tourism industry and provide a much-needed boost after the devastation of Covid-19, ” said Kang.
One of the Chinese actors on the new season, Mah Ee Xuan, 17, expressed his excitement about the upcoming season as the previous season had taken him on a unique adventure.
“It was really eye-opening to dive into such a diverse, multicultural country with so many different races and cultures intertwining, because I never had the opportunity to experience this in China, ” he said.
He added that his favourite part was tasting the different kinds of Malaysian food.