Pushing on with reinvention for IR4.0


  • Metro News
  • Wednesday, 17 Jun 2020

Fayza: We want to help transform and disrupt industries with breakthrough applications and change the way the world manufactures.

LIKE it or not, the Fourth Industrial Revolution (IR4.0) is changing almost everything from the way we live, work and communicate right up to business models and employment trends.

Of the “key” technologies driving IR4.0 is the accelerating growth of 3D printing, also known as additive manufacturing (AM).

And in recognising its position as an AM industry leader, HP Inc Malaysia is looking to partner with Malaysia to embrace and advance in the age of digital transformation.

“We want to help transform and disrupt industries with breakthrough applications and change the way the world manufactures, ” said HP Inc managing director Fayza Amin.

“Through democratising access to 3D printing, we can help companies develop, test, certify and deliver the next generation of materials and applications.

“By bringing AM innovation, skills and expertise to the print ecosystem to accelerate 3D design, we are then able to ensure efficiency and an accelerated path to the future of manufacturing in the industry.”

Given its huge potential in sectors such as manufacturing and logistics, 3D printing was able to help companies design, innovate and manufacture in new ways which in turn can improve agility, efficiency and lower overall cost of operations, she explained.

“What makes our mission to democratise 3D printing valuable and worthwhile, is the creativity and ingenuity behind organisations that adapt to the needs of our current environment.

“We have witnessed local social enterprises such as Biji-Biji Initiative utilising 3D printing to create face shields for Covid-19 frontliners, to combat the critical shortage of personal protective equipment (PPE) amid healthcare professionals.

“The use of innovative technologies of the future in solving present challenges has never been more pronounced, ” shared Fayza.

Although IR4.0 creates a competitive environment regardless of industries, it is also the best time for small and medium-sized enterprises (SME) to adopt Industry 4.0 technologies and reap the benefits.

“With reinvention at the heart of our DNA, HP Inc has the foundations that allow us to make a difference through reinvention of people, planet and our community.

“HP Inc strives to do just that by providing SMEs with the global expertise, skill sets and standards. Our relationship with SMEs is not a transactional one, but rather a long-term sustainable partnership.

“Local initiatives such as HP Life enable SMEs to acquire useful business resources and knowledge, ” she said, adding that HP was optimistic about the future of Malaysian SMEs in adopting Industry 4.0.

Other local initiatives include HP for Business which allows SMEs to upskill themselves through various business insights and mentorship opportunities provided by revered business leaders across industries.

“HP for Business is possible thanks to the support of key opinion leaders, including Azran Osman of Naluri, Faeez Fadhlillah of Tripfez, Bryan Loo of Loob Holdings (Tealive), Helen and Heliene Tan of Doublewoot, who share the same desire to elevate our SME community by supporting their entrepreneurship journey through innovative and cutting-edge products and solutions, ” Fayza added.

Beyond opening new doors for established SMEs, HP Inc is also working towards supporting entrepreneurship and creativity among the younger generation.

These projects are such as HP’s Creators of Tomorrow — an activation in collaboration with Tealive designed to foster entrepreneurial spirit for higher education students while the HP Little Makers campaign encourages tactile learning in more than 90 schools nationwide.

The latest Generation Coding (#GenC) project, in partnership with Microsoft and Universiti Kuala Lumpur British Malaysian Institute (UniKL BMI), is a digital skills and coding initiative intended to empower youths with the necessary digital knowledge to close the digital gap for the future. It has reached 400 primary and secondary school students over a duration of 12 months.

“At HP Malaysia, we believe in investing in tomorrow’s workforce today as it is our responsibility to prepare our next generation of leaders for success by creating an economy that is powered by diversity of thought and an inclusive culture.

“Through our products and solutions as well as programmes and partnerships, each geared to support and tackle pain points faced by our community, we are empowering teachers and equipping learners from around the world with skills to succeed.

“Our local initiatives are part of HP Inc’s overarching goal to enable better learning outcomes for 100 million people around the world by 2025, ” said Fayza.

Amid the global pandemic, Fayza emphasised that HP’s priority was to ensure the well-being of its employees, customers, partners, vendors and their families.

“We are also committed in doing everything we can as a company to provide a safe work environment and to ensure business continuity while remaining in compliance with directives from the local authorities.

“A mutual focus we all share across HP’s businesses around the world is our company culture that is built on integrity, responsibility and trust. These values have long guided HP and we will continue to come together as one.

“During this challenging time, we stand strong with Malaysia and our friends around the world. The strength of unity and community is something we believe can get us through the ups and downs, ” said Fayza.

During this unprecedented time, HP is also acknowledging the potential of 3D printing by producing 3D parts such as hands-free door openers, mask adjusters and face shields for frontliners.

Over 1,000 3D printed parts were distributed to local hospitals globally and the HP team is continuously working tirelessly to produce more parts to help curb the spread of Covid-19.

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