The Covid-19 pandemic has put everyone to the test as the world grapples with its effects, including the economic slowdown.
This trying time has also drastically changed the landscape of the property industry both globally and locally.
Many developers have had to re-evaluate their business strategies and operations, focusing on business continuation as well as short-term and long-term recovery plans.
Having been through several economic cycles, developer Gamuda Land, with over two decades of town-making experience in Malaysia and other parts of the world, is resilient in addressing the challenges.
“While the pandemic caused many uncertainties, this challenging economic climate is not new to us, ” said Gamuda Land chief executive officer Ngan Chee Meng.
He said that over the past 40 years, the group had experienced and overcome many difficult moments, including the Asian financial crisis in 1997 and the 2007-2008 mortgage crisis in the United States.
“We are prepared and ready to deal with sudden adverse changes in the economic environment.
“Our town-making principles which form our solid foundation of creating sustainable towns and communities coupled with the team’s agility to adapt to the new normal, will see us with creative solutions for genuine property buyers or investors, ” said Ngan.
Upon observing the property market trend closely, he said, they were now in the recession phase and would soon be entering the recovery phase.
“Whether it is the 1997 or 2007 financial crisis, property prices always rebound and the general trend is upward.
“It is time to refresh our marketing strategies, realign business goals and upskill our employees.
“We have been actively rolling out strategic innovation, developing new skills for an integrated response, diversifying our outreach programmes and introducing attractive marketing campaigns, ” he said.
He added that the market needed some stimulus from both the Government and the developers to turn around, which means it is a good time for buyers to invest in property.
Leveraging the Government’s stimulus packages and the overnight policy rate cut by Bank Negara, Gamuda Land introduced its GL WOW campaign that revolves around offers and financial solutions designed to bring assurance to home buyers in these uncertain times.
The campaign’s duration will see the developer continue its positive momentum in rolling out attractive deals, starting with 5% returns per annum on every payment buyers make until delivery of vacant possession, which is double of what fixed deposit currently offers.
Essentially buyers get a new Gamuda Land home and enjoy returns on their investment.
Subsequent deals include Star Buy units where buyers can save up to RM200,000 when purchasing selected Gamuda Land properties, free home furnishing packages, 100% cashback on down payment made with any Citibank Citi cards, shopping vouchers up to RM10,000 in Shopee Malaysia, low booking fee at only RM1,000 and GL Friends privileges.
In the GL WOW campaign is Gamuda Land’s tailor-made home financing solution, which assists buyers in navigating various financing schemes to obtain a 100% loan margin.
As a gesture of appreciation to its loyal customers, existing GL Friends will be entitled to Triple Referral Rewards as well as Double Repeat Purchase Discounts for selected properties.
For details, visit gamudaland.com.my
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