Developer extends marketing campaign till year end

Lim says as at June 1, the company secured RM273.7mil in bookings.

LBS Bina Group Bhd (LBS) has extended its #DudukRumah Deals marketing campaign until Dec 31 due to overwhelming response.

Initially launched in April, the deal allowed buyers to book an LBS property with just RM200.

The campaign was rolled out through various digital platforms, including virtual showrooms, as part of efforts to reach out to potential buyers during the movement control order (MCO).

LBS Group managing director Tan Sri Lim Hock San said that as at June 1, the developer had secured bookings totalling RM273.7mil.

“With the extension of this campaign, we hope to assist more potential buyers to purchase their dream homes in these challenging times, ” he added.

The main sales contribution comes from the two key townships – KITA@Cybersouth and LBS Alam Perdana.

Other ongoing developments such as Bandar Putera Indah (Johor), Taman Kinding Flora (Perak) and Cameron Highlands (Pahang) have contributed to the group’s solid performance.

Apart from the RM200 booking fee, other highlights of the #DudukRumah Deals campaign include moving-in cash incentive for selected properties, as well as free legal fees and disbursement fees on the SPA.

Prospective buyers can purchase selected LBS properties in the Klang Valley, Perak, Pahang and Johor.

“Our strategy to focus on more affordable units within self-sustaining townships such as KITA @ Cybersouth and LBS Alam Perdana, with good designs, amenities and easy accessibility, continues to be well received by the market and has helped us ride through the challenging market conditions.

“We believe that due to the market condition, we will continue to develop projects that meet our three main pillars of affordability, connectivity and community, ” said Lim.

He added that the company would launch several new projects in the third and fourth quarters of 2020 to meet buyers’ needs.

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