Tourism players urged to plan attractive packages to attract locals

Tourists passing by souvenir stalls at the Chew Jetty in George Town. — Filepic

THE Penang government has come up with a Tourism Recovery Action Plan - with immediate, short-term and long-term plans mapped out to help the tourism industry recover from the impact of the Covid-19 pandemic.

State tourism, arts, culture and heritage (Petach) committee chairman Yeoh Soon Hin said the focus was on communications and branding to build up confidence in Penang as a tourism destination.