Brewery’s free drinks redemption aims to help F&B outlets

To GET consumers back into their favourite hangouts and help businesses get back on their feet, Carlsberg Malaysia has introduced Adopt a Keg — an initiative that rewards consumers who have purchased Carlsberg for home consumption with free draught beer they can redeem at local food and beverage outlets when the movement control order is lifted.

Adopt a Keg allows beer lovers to fill their own virtual beer keg at adoptakeg.carlsberg.com.my by simply scanning the receipt and barcodes from their purchases of Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles whether from convenience stores, online retailers, supermarkets or hypermarkets.