Relaying messages of empathy


  • Metro News
  • Wednesday, 27 May 2020

A KUTPM representative handing over the mock cheque to a MSDeaf representative in Bandar Sri Permaisuri, Kuala Lumpur.

THIRTY-TWO students from Kolej Universiti Poly-Tech Mara Kuala Lumpur (KUPTM) decided to organise several charitable initiatives as part of their final-year project to help various groups affected by the Covid-19 pandemic.

The programme “MyFreeCovid-19” with the hashtag: #AMustWinFight was spearheaded by Bachelor of Communication (Hons) in Corporate Communication students.

Programme director Izzat Syahmi Ahamad Jailani, 23, said originally, they had planned to raise funds for the Malaysian Deaf Sports Association (MSDeaf) by organising charity football matches.

“However, due to the ban on public activities involving large groups of people during the movement control order (MCO) by the Government, we decided to switch gears and came up campaigns related to the Covid-19 pandemic.”

Among the activities carried out were synchronous prayer recitations for Malaysians’ well-being, donations of daily necessities to needy families, giving away sunblock to enforcement personnel at selected roadblocks and a monetary contribution to MSDeaf.

“Through our final year project, we not only learned values like empathy but the activities also enabled us to apply our communication skills through the use of relevant mediums,” said Izzat Syahmi.

The collaboration with MSDeaf also involved the production of sign language videos for the hearing-impaired community.

The videos can be viewed on their Instagram and Twitter at @_klfootballaid.

A contribution of RM2,000 was also presented to MSDeaf at its headquarters in Bandar Sri Permaisuri, Kuala Lumpur. — By SHALENNY CARINO

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