HONG Leong Bank and Hong Leong Islamic Bank (HLB) have pledged RM150,000 worth of buka puasa and Hari Raya Aidilfitri meals for 10 orphanages and senior care homes nationwide through the “Jauh di Mata, Dekat di Hati” campaign.
The effort aims to support the underserved and needy by ensuring they are well provided for as they observe Ramadan and celebrate Raya during this trying time.
One of the biggest challenges faced by these homes this year is a reduction in social assistance and contributions due to the Covid-19 pandemic and conditional movement control order (MCO).
These homes rely on the goodwill of the public and corporate sponsors to sustain their operations.
As such, HLB is stepping up to support 10 selected homes to ensure that these communities are cared for and not left behind.
HLB group managing director and chief executive officer Domenic Fuda said, “In line with HLB’s commitment towards being socially responsible, we pledge to provide hot meals and financial aid to orphanages and homes for the elderly across the country to help alleviate some of their financial burdens over the next month.”
HLB has identified six orphanages and four senior care homes that house a total of 475 children and senior citizens as beneficiaries of this campaign.
They are: Pertubuhan Kebajikan Anak Yatim dan Dhuaga’ (Lilbaanat) Siti Aminah in Kelantan, Pusat Jagaan Permata Kasih in Penang, Pertubuhan Kebajikan Anak-Anak Yatim dan Warga Miskin Parit in Perak, Rumah Bakti Nur Ain Bangi, Pusat Jagaan Nur Hassanah, Pusat Jagaan Mahmudah Malaysia, Pusat Jagaan Al-Fikrah, and Pusat Rawatan dan Jagaan Al-Ikhlas in Selangor, Rumat Bakti Nur Syaheera in Kuala Lumpur and Pusat Jagaan Nur Murni in Sarawak.
Over the festive period, HLB will distribute vouchers worth a total of RM35,000 to the homes so that they can order meals and treats for the children and elderly through e-delivery services.
The remainder RM115,000 will be in cash aid, which the home can use to buy food and other essentials for Ramadan and Raya.
“Ramadan gives us the opportunity to not only reflect on our current situation but also help uplift communities in need,” said HLB chief marketing and communications officer Zalman Zainal.
“What better way is there to support one another than by bringing smiles to the faces of the underserved through simple acts of kindness, which will ultimately go towards building and strengthening our core values.
“That is the true community spirit of Malaysia which we need to align ourselves with, especially during these unprecedented times,” he added.
With the ongoing conditional MCO, HLB customers can perform their religious obligations and pay their zakat and zakat fitrah from the comfort of their own homes via the Hong Leong Connect Online Banking and Connect App, a secure zakat payment method.
The bank is also currently running the Skim Kafala Muzakki campaign, an initiative by the Pusat Pungutan Zakat Majlis Agama Islam Wilayah Persekutuan which assists beneficiaries in alleviating financial burden and associated costs when a zakat-paying family member passes on.