Brewery launches project to support bars and pubs post MCO


  • Metro News
  • Saturday, 09 May 2020

HEINEKEN Malaysia Bhd has launched a new initiative to help bars and pubs recover from financial difficulties once the conditional movement control order (MCO) is lifted.

Those who are keen to help out can take part in “Raise Our Bars” by purchasing vouchers for a beer, stout or cider from their favourite bar and receive an additional drink free of charge upon redemption.

To buy a voucher, visit www.raiseourbars.my. Then select your state, identify the bar you wish to support and purchase up to three vouchers for Heineken, Guinness, Tiger or Apple Fox drinks.

Upon redemption, you will receive two of your selected drinks while Heineken Malaysia will sponsor the additional drink free of charge, as a thank you for supporting your local bar.

Heineken Malaysia has committed RM1mil to support the initiative and more than 750 bars and pubs nationwide have joined in the project.

In addition to sponsoring the additional drinks, the company will absorb all associated fees and charges, which means 100% of the voucher value will go directly to the chosen bar to help them get back on their feet.

Vouchers can be redeemed when bars reopen until Aug 31.

Heineken Malaysia sales director Vasily Baranov said, “The past few months have been difficult for Malaysia’s bars and pubs, with many finding it hard to recover from financial hardships.

“To help them get through this challenging time, we have committed RM1mil to Raise Our Bars in addition to other forms of support over the months.”

“We believe that together, we can help breathe life back into Malaysian bars and pubs. That’s why we are asking the public to join us in supporting their favourite bars and pubs today.

“We would also like to urge consumers to enjoy responsibly when they redeem their vouchers – understand your drink limits, do not drink and drive, and maintain social distancing as well as good hygiene practices.”

Raise Our Bars is Heineken Malaysia’s latest initiative to support various sectors affected by the Covid-19 pandemic.

In addition to working closely with distributors and outlet owners, the brewery has committed RM1.5mil to support street food vendors, coffee shops and food courts through its Tiger Beer brand, and has provided food aid relief to more than 700 at-risk families in communities around it.

It has also created an online training and education platform for bar staff on its Instagram account, @heinekenmalaysia

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