AS THE movement control order (MCO) continues, albeit in a different form, the impact the Covid-19 pandemic has had on people’s livelihood has not gone unnoticed.
In the second phase of the #KitaSapotKita campaign, Maxis has collaborated with 12 local artistes, including Faizal Tahir and Zee Avi, to produce a music video, Make It Through.
The collaboration is aimed at giving the public an avenue to support fellow Malaysians by turning social shares into donations for those in need.
“Make It Through is about overcoming adversity together as a nation and inspiring optimism for tomorrow by rallying Malaysians to share and listen to the song.
“We are grateful to the many parties who have been involved in the making of this campaign and video, ” said Maxis brand and marketing head Tai Kam Leong.
Malaysians can support the cause by listening to Make It Through official music video on YouTube. The more times it is played, the more money it generates.
They can also stream the official song on Spotify, Apple Music and Joox. The more times it is streamed, the higher the earnings.
Finally, Malaysians can buy Make It Through Maxis-exclusive caller ringtone through a monthly subscription.
All proceeds will go to Yayasan Kebajikan Negara for Covid-19 related charities.
Launching the music video and pledge campaign with Tai were Xeno Entertainment managing director Veerasimir Prashan Chitty, Faizal, Zee Avi, Asad Motawh, Nabila Razali, Alyssa Dezek, Nanasheme, and Wafiy via a virtual media event.
“It has been a real challenge working from home but we all now realise that it is possible.
“It has also been tough making the video from home and there were many obstacles but you can do wonders with technology, ” said Faizal.
“Minor inconveniences may get us down but it is nothing compared to what our frontliners are going through every day without complaining, ” he said, adding that the inspiration for the song came from all Malaysians whose family members and friends were affected by the pandemic.
Did you find this article insightful?