Driving traffic with new concept pawn shop

A customer using the drive-through service at the pawn shop in Johor Baru. — THOMAS YONG/The Star

JOHOR BARU: For centuries, pawn shops operated unchanged in terms of their setting — usually in the middle of a row of shophouses along a busy street, with a huge “Pajak” sign on top.

However, a company here in Johor decided to take a different approach and came up with a concept better fitted for the fast-paced world we live in today.

Their idea was simple — a unique drive-through pawn shop that they started two years ago, the first of its kind in the country.

Tan Wang Chang, who is one of the directors of ION Sdn Bhd pawn shop, said coming up with the drive-through concept was a way for the company to set itself apart from competitors.

“Pawn shops are often seen as a scary place that attracts those in desperate need of instant cash.

“We wanted to change this mindset and provide a service that is not only convenient and safe, but also has a modern touch to it, ” he said when met at the pawn shop here.

“The initial stages of setting up the pawn shop was challenging as we needed to ensure all safety measures are taken into consideration.

“Eventually, we were able to settle on a design that fitted the modern idea we wanted to establish while ticking all the boxes to comply with the rules and regulations outlined by the authorities, ” said Tan.

He added that there are two drive-through lanes where customers could pawn their goods in just a few minutes.

“It is also convenient as they do not have to walk down to have their goods pawned or go through the hassle of looking for a parking spot, ” said Tan, adding that the shop, which cost RM6mil to set up, also has walk-in counters and is equipped with at least 40 CCTVs.

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