Reading young minds for four decades

  • Metro News
  • Saturday, 07 Mar 2020

Star Media Group senior management, Kuntum crew and Star employees at the Kuntum 40th anniversary celebration at Menara Star, Petaling Jaya. — Photos: SAMUEL ONG/The Star

Children’s educational magazine Kuntum commemorated 40 years of educating and entertaining Malaysian children with employees of Star Media Group (SMG) at an anniversary party in Menara Star, Petaling Jaya.

To kick-start the celebration, Kuntum crew and mascots visited several SMG departments, including Content, Advertising, and Finance, where the staff took part in a Malay idiom challenge that required them to guess the right answer based on emojis put together.

It was followed by a cake-cutting ceremony with the senior management at the Star Gallery.

SMG is the publisher of Kuntum.

Kuntum editor Norlia Jaafar said the monthly Bahasa Malaysia magazine had “coloured” the lives of young readers aged six to 12 for the past 40 years through its current content.

“This is a significant milestone for us and we have lined up a series of events and activities for families throughout the year.

“Last month, we launched Kuntum’s year-long Subscribe and Win contest where new subscribers stand a chance to win a Nintendo Switch and a Go-Pro camera, to name a few.

“All in all, we have 40 prizes to give away.

Kuntum crew as well as its  mascots Pintar and Comel engaging Star Media Group employees through a Malay idiom challenge.Kuntum crew as well as its mascots Pintar and Comel engaging Star Media Group employees through a Malay idiom challenge.

“On top of that, we will also be organising a series of parenting talks here at Menara Star to connect with and support Malaysian parents.

“It is also a double celebration for us as the Education Ministry had agreed to renew our permit for school visits.

“Kuntum will continue to emphasise the importance of reading to pupils and we will be giving readers more current content,” she added.

SMG chief executive officer Andreas Vogiatzakis congratulated the Kuntum team for their efforts over the years.

“It is not possible without their great teamwork. Last year, Kuntum grew very fast from video animation and the expansion to English language which made the magazine more valuable in nourishing Malaysian children.

“We hope that our clients and sponsors will continue to support us in the future,” he added.

Staff were treated to lunch and a lucky draw.

Also present were SMG corporate office special officer Loo Phan Kooi, executive content officer Rozaid A. Rahman, chief revenue officer Lydia Wang and analytics and digital products senior general manager Freddy Loo.

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Kuntum , anniversary , Menara Star


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