YAYASAN Budi Penyayang Malaysia (Penyayang) has officially launched the 17th edition of its Piala Seri Endon competition.
Its chairman Nori Abdullah said over the years the competition had produced many new and exciting batik designs.
“We are excited to witness the development of new designs and techniques, ” she said at the launch of the competition.
The competition was created to discover new batik-making talents and to provide a platform for support, recognition and encouragement of such individuals.
Since its introduction in 2003, three categories have arose, including fashion, soft furnishing and handicraft.
The competition is open to Malaysians aged 18 and above.
The first prize winner will walk away with RM30,000 while the second and third placed will get RM10,000 and RM5,000, respectively. Five consolation prizes are worth RM1,000 each.
The competition has three rounds, where contestants will be judged by a team of 20 judges all the way to the grand finals.
The semi-finals will take place from Aug 21 to 23 at Seri Pacific Hotel Kuala Lumpur, while the finals on Sept 13 will be held at Kuala Lumpur Convention Centre.
Also present at the launch were Penyayang chief executive officer Datuk Leela Mohd Ali, competition judge Prof Datuk Dr Mohamed Najib Ahmad Dawa and other representatives of the organisation.
Leela encouraged participants to abide by the requirements for the rounds in each category, adding that the rules had to be followed strictly, with disciplinary measures resulting in disqualification.
“The competition is open to individuals and teams with a maximum of four members whereby all members must be present, ” said Leela, adding that the contestants had to follow the rules and regulations closely.
Penyayang together with Fashionably KL Sdn Bhd, the organiser of Kuala Lumpur Fashion Week, had continued their collaboration for the fourth year for a special batik fashion show.
Selected winning entries of the Piala Seri Endon will be featured at the show.
Prof Najib said the competition was not only good for the continuity in the context of culture and heritage.
“We want to create exciting opportunities, not just to win prizes but also to launch and fast-forward the progression of talents’ careers, ” he pointed out.
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