The news means that Hublot has become a UEFA 360-degree partner of all UEFA men’s and women’s senior club and international football competitions.
“This is a wonderful partnership and we are so excited to extend it to UEFA Women’s football, and to be working together with UEFA across its competition profile,” said Hublot chief executive officer Ricardo Guadalupe.
“Football is the most exciting, most passionate game on the planet and the perfect match for Hublot.
“Like UEFA, Hublot is obsessive about quality, has ambitious plans for the future and is proud to know a loyal fan base. It is a match made in heaven.
“We could not be more proud to partner UEFA and to be supporting the development of the beautiful game. We look forward to this summer’s UEFA Women’s Champions League Final and wish the competitors every success. Hublot loves football!”
The UEFA Women’s Euro 2021 will be held in England. Hublot will serve as the international tournament’s official partner, providing the now iconic Hublot electronic referee boards used by fourth officials to indicate additional time and substitutions.
The partnership also covers the UEFA Women’s Champions League final, the UEFA European Women’s Under-19 Championship, the UEFA European Women’s Under-17 Championship and the hardcourt, indoor football tournament UEFA Women’s Futsal Euro.
“The appeal of women’s football is growing at an impressive rate and we are delighted to have such a prestigious brand as Hublot joining us as partner, who are committed to promoting the women’s game,” said UEFA
Events SA marketing director Guy-Laurent Epstein. “Agreeing partnerships with world-famous brands like Hublot is exactly the kind of results we envisaged when we unbundled the rights from the men’s game over two years ago and is proof women’s football can be supported on its own merits.”
This summer, Hublot will be the official partner of the UEFA Women’s Champions League final which takes place in Vienna on May 24.
The UEFA Women’s Euro 2021 Final will be held at London’s Wembley Stadium on Aug 1, 2021.