Dazzling show with retailers

Recipients of the MRCA Young Inspirational Star Award at the Chinese New Year banquet held at a hotel in Petaling Jaya.

Malaysia Retail Chain Association (MRCA) celebrated Chinese New Year with a grand banquet themed “Dazzling” at One World Hotel, Petaling Jaya.

Ushering in the Year of the Rat dressed in vibrant colours were more than 850 association members and guests, with Top Glove Corporation Bhd executive chairman Tan Sri Dr Lim Wee Chai as guest of honour.

While many events in Kuala Lumpur were cancelled due to health concerns surrounding the Covid-19 outbreak, MRCA’s

celebration saw retail chain and franchise industry players and guests turn up in full force to showcase their joint strength in overcoming global challenges while following Health Ministry guidelines.

A total of 2,000 pairs of gloves were provided to guests courtesy of Top Glove Corporation, and temperatures were taken at all entry points to the banquet hall as a precautionary measure.

“It is good to see the Malaysian retail chain industry stay resilient. With changing political tides, global developments and technological advancements, among other things, it is crucial for retailers to be aggressive and stay ahead of the market in order to be successful while achieving 100% customer satisfaction, ” Lim said in his speech.

Chua (left) presenting a token of appreciation to Cheng (right).Chua (left) presenting a token of appreciation to Cheng (right).

“Evolution of businesses according to the times is the greatest strategy towards becoming a future-proof business, ” he added.

Among the highlights of the night were the presentation of the MRCA Young Inspirational Star Award and MRCA International Exponential Growth Award.

The MRCA Young Inspirational Star Award was presented to 12 MRCA members of 40 years and below while the MRCA International Exponential Growth Award went to 13 members that have successfully ventured overseas.

Speaking at the event, MRCA president Garry Chua said, “We are very proud of our members’ achievements locally and internationally. We will continuously strive to support all members to reach their full business potential.

“With the recent global disruption, we are still confident with the outlook for the Malaysian retail chain industry in 2020.

“We are predicting some drastic industry changes towards mid-year with Hari Raya Aidilfitri, school holidays and most importantly, the Visit Truly Asia Malaysia 2020 campaign.”

The evening also saw the MRCA Foundation raising a total of RM40,000 through the sale of 55 art pieces contributed by Parkson Group’s Puan Sri Chelsia Cheng, including two exclusive calligraphy pieces.

The funds will be channelled towards the MRCA Branding Education Charity Foundation.

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