Homegrown e-wallet boosts efforts to go cashless

Ong (left) and Khairil at the Boost e-Tunai Rakyat Gets A Boost launch at a mall in Kuala Lumpur. — SYAMIMI ZAINAL/The Star

THE journey for a cashless Malaysia took a big step forward with the launch of the government’s e-Tunai Rakyat initiative.

To further encourage Malaysians to adopt a cashless lifestyle, homegrown lifestyle e-wallet Boost is rolling out exciting offers for users to enjoy the RM30 digital stimulus and gain bigger value.

To promote digital inclusivity, Boost is even rewarding those who did not qualify for e-Tunai Rakyat.

Deputy International Trade and Industry Minister Dr Ong Kian Ming said e-Tunai Rakyat had a total allocation of RM450mil from the government.

“The government expects to benefit 15 million Malaysians above the age of 18 earning an annual income of less than RM100,000.

“It should also reduce cash transactions as the government supports competition and innovation in the financial industry,” he said at the Boost e-Tunai Rakyat Gets A Boost event launch at Sunway Putra Mall, Kuala Lumpur.

Boost chief executive officer Mohd Khairil Abdullah said Boost was proud to be selected by the Finance Ministry as one of the official e-wallets for the e-Tunai Rakyat disbursement.

“The e-Tunai Rakyat initiative will serve as a great starting point for those who have been curious about e-wallets to become new users and experience the convenience of going cashless.

“We believe that 2020 is the year to go cashless and we intend to play a big role in helping the government through its cashless agenda,” he said.

To claim the one-time RM30 e-Tunai Rakyat with Boost, users need to verify their accounts by following the steps described in the Boost app and take pictures of themselves as well as their identity card.

Once verification is complete, they need to tap on the submit claim button to check for eligibility after which the user will be notified within five working days.

The eligibility check will be performed by both the National Registration Department and Inland Revenue Board.

Upon successful verification, the RM30 will automatically be credited into their Boost e-wallet.

A music video titled “Aku Pilih B” was premiered for the first time at the event with special appearances by personalities such as Balan Kashmir, Zizi Kirana, Jeryl Lee and MK from K-Clique.

Also present were Petron Fuel International Sdn Bhd marketing manager Danny Chen, KK Supermart and Superstore Sdn Bhd founder and executive chairman Datuk Seri Dr KK Chai, QSR Brands (M) Holdings Bhd managing director Datuk Seri Mohamed Azahari Mohamed Kamil, Celcom Axiata Bhd chief executive officer Idham Nawawi, Fave Malaysia managing director Datuk Jake Abdullah, HappyFresh Group managing director Hu Hun Hui and Mydin Malaysia marketing and brand communications head Sabariah Mohd.

Boost has lined up several ways to reward users on top of the RM30 e-Tunai Rakyat stimulus, including through cashback and discount vouchers.

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e-Tunai Rakyat , cashless , Boost


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